vB Easy Archive - Data selling tips

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Data selling tips
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Posted by: MobileAddict

Just like the accessory selling tips thread what is working the best for you when it comes to selling data?

Posted by: ludetypes98

Feature flip.

Posted by: Wonwad

The only way is to convince a customer to get data by showing them how beneficial it is, like to check the news, weather, sports crap, and other things. How about Google maps? It gives you directions on a map, that's something to point out. Ask if they will be going to Media Net to buy ringtones, graphics, and games. Also emails, that's the #1 reason why customers get data plans and it's to send and receive emails. Let them know that they can receive and send word, excel, and powerpoint files. Start to spend more times with customers explaining them these things.

Oh and yeah... feature flips. If a customer is on a old data code, such as the $50 PDA with 1,000 text, offer them the new $40 PDA with 1,500 text.

Posted by: elushon

Wonwad pretty much got it...Figure out what they're into and show them how the data can let them stay into it or get even more involved.

If you really are trying there can be data sold to ALMOST anyone, as it can benefit them in a way that they can justify spending the money.

Posted by: Telegraph

hmm.... this is an interesting one....i'll be able to supply you information you should NOT do.....

1. Once you have all the customers information, tell them they can't leave the store without adding a data plan, if they do, be prepared for a stalker because you have all of their information. Tell them that you'll bug them at every corner until they add that data feature.

cheers!

2. Lie and tell them that you'll give them something free. Or if you really WANT to give them something free, then give them your air.

3. Tell them to add the data feature because you have 10 kids to feed "and welfare jus ain't cuttin it no mo', ya dig sucka!"

4. Don't sell it to them. Act like its too important for them. This way they'll want it!

5. Lie and tell them that they'll be cool cats and its all groovy. Everyone else does it. Peer pressure man.

6. Give them incentives! If you add this data feature, i'll give YOU the opportunity to go out with ME

7. Along the lines of the stalker, just tell them you'll beat them up if they don't add it on.

8. Just add it on without telling them!

If you actually want POSITIVE information....then all I can give you today is

1. Show the customer the dang gone it feature on your phone dood! Let them experience it. You know, let them explore, feel it. As they are playing with it, instruct the potential signee the positives and the negatives. Honesty helps. Once they are done playing with it, simply ask them if they would like to try it out for a month. If it works out, fine, it it does not work out, then instruct them to drop it.

Posted by: cingman66

As with any sale, figure out what your particular customer's "hot button" is...whether it is sports, email, news, etc., then show them how easy it is to get that info on their phone...put the phone in their hands...then "ASK" for the sale. Also, K.I.S.S....keep it simple. Don't regurgitate everything you know about data just to appear knowledgeable. Find out what the customer likes, then focus on that and forget the rest. When faced with too many choices, or TMI, most customers will walk...feeling they are not informed enough to make a decision today. Same reason you should only show 2-3 phones, at most, to a customer. Qualify what they need/want, then pick the 2 or 3 best phone options and let them choose from that small selection.

Hope that was "insightful." lol

Posted by: Wonwad

Quote:

Originally Posted by cingman66

Same reason you should only show 2-3 phones, at most, to a customer.

That's a good tip.

Posted by: elushon

Yeah, shove 3g down their throat like it's God's gift to them personally also helps.

For example...Had a lady who was 82 come in here this morning. Convincing her of a 59.99 rate plan, no problem. Wanted a nice phone, nice camera, big buttons, good screen, and not costing a ton.

So I put her on a Sync and shilled the HELL out of it. She travels to the west coast so I showed her how to check the weather (both on Media Net and on CV's Weather Channel) at places she'd travel, find directions and phone numbers to restaurants at those places using Google SMS, and told her how she could still keep up with all the news back home by adding a local CBS affiliate to her Media Nat homepage. Finally I asked if she used email, and turns out she did all the time. So I showed her how to use MMS to take photos from her phone and email them so she could have pictures of grandchildren, children, and the like anywhere she had access to her email.

Not only did she want the package, she insisted on going up to the $30.00 package so she could have more messages available to email herself and message anyone else.

Just goes to prove...ANYONE can be sold data, you just gotta find the hot button, like a previous poster said.

Posted by: Telegraph

tell them you can watch pron over the phone and they'll be all over it....
now hows THAT for a hot button... hu hu?

Posted by: AppleMac

ask your customer life style questions.

What do you do for a living?
Do you have a laptop?
Do you travel for a living?
Do you ever get calls when you can't talk?
What kind of camera digital camera do you have?
These can lead to things like tethering/aircard, navigation, txt messaging, picture messaging.

You ask these questions so you can tie into the DEMONSTRATION that is going to take place during your sales presentation. You show the customer first, then put the phone into the customers hand and let them do it.

As with any selling, you should sell a package price. Don't talk about price plans until you're recommending one. Definately find out how many minutes your customer will be using (# of calls per day made + recieved + times check voicemail * 22(per line)) , and then bundle the appropriate rate plan WITH the data features and present it as a package. For instance at VZW, let's say I have a salesman who drives all over and is frequently in meetings and uses about 1200 minutes. I'm going to say "Based on what we've talked about and how you tell me you'll use your phone, I'm going to recommend the 1350 minute plan with unlimited messaging and navigation for only $109.99 per month. Did you want to go with the Moto phone or the Samsung?" I just made a recommendation and assumed the customer would go with it. They'll say no if they don't like the price or options. I've also given the customer a total price. It's much harder to quote $79 for the minutes + 20 for messaging + 10 for navigation. Then I look like a used car salesman trying to rip them off. I prefer to find out what would be best for that customer and recommend a bundle. It's easier to drop say the nav and lower the monthly bill to $99 and still get the messaging bundle that to try to add both on later.