| Let me just say it: We want native third party applications on the iPhone, and we plan to have an SDK in developers’ hands in February. We are excited about creating a vibrant third party developer community around the iPhone and enabling hundreds of new applications for our users. With our revolutionary multi-touch interface, powerful hardware and advanced software architecture, we believe we have created the best mobile platform ever for developers. It will take until February to release an SDK because we’re trying to do two diametrically opposed things at once—provide an advanced and open platform to developers while at the same time protect iPhone users from viruses, malware, privacy attacks, etc. This is no easy task. Some claim that viruses and malware are not a problem on mobile phones—this is simply not true. There have been serious viruses on other mobile phones already, including some that silently spread from phone to phone over the cell network. As our phones become more powerful, these malicious programs will become more dangerous. And since the iPhone is the most advanced phone ever, it will be a highly visible target. Some companies are already taking action. Nokia, for example, is not allowing any applications to be loaded onto some of their newest phones unless they have a digital signature that can be traced back to a known developer. While this makes such a phone less than “totally open,” we believe it is a step in the right direction. We are working on an advanced system which will offer developers broad access to natively program the iPhone’s amazing software platform while at the same time protecting users from malicious programs. We think a few months of patience now will be rewarded by many years of great third party applications running on safe and reliable iPhones. Steve P.S.: The SDK will also allow developers to create applications for iPod touch. |
| {snip}And since the iPhone is the most advanced phone ever |
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Originally Posted by Angelo921
Do you guys think that these new 3rd party apps will be included in future updates and will be free?
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Originally Posted by flyingdutchman
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Steve Jobs realized he forgot to take his cool-aid before that interview and retracted his comments. His response: "My Bad" |
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Originally Posted by scolbert
I believe Apple intends to charge for these apps, and stage only approved apps on their site. I think that's OK, but all need to understand that this is not an open app environment. Apps will have to be both approved and signed by Apple in order to run on the iPhone. Certainly that will make for more secure apps (limiting viruses, etc.) but clearly filtered by Apple think is important and can make it money.
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Originally Posted by flyingdutchman
I am so glad I was wrong! |

I bet we see a 16GB or even 32GB iPhone at MacWorld Expo!
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Originally Posted by BethanyBoo
You know what else is good about this news? It proves that apple DOES care about what its customers want. Maybe there will be more good news in the future.
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Originally Posted by Mark Booth
P.S. All of a sudden, 8GB doesn't seem like quite enough!
I bet we see a 16GB or even 32GB iPhone at MacWorld Expo! |
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Originally Posted by Mark Booth
I paid for lots of different apps on my old Palm unit so I don't see any big deal with paying for safe, tested apps for my iPhone! And installing them through the iTunes store is simply the perfect way to do it!
You know who I feel sorry for? All of the schmucks that sold their Apple stock at $168! This 3rd-party application news will sell a crap-load more iPhones and iPod Touches this Holiday season. Look for the stock price to be over $200 come January! ![]() Mark P.S. All of a sudden, 8GB doesn't seem like quite enough! I bet we see a 16GB or even 32GB iPhone at MacWorld Expo! |
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Originally Posted by Shard
Oh dear lord yes.
Arrogance like this annoys me about Apple. Also, february? Sheesh. |
Business 101, my friend.
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Originally Posted by ViperrepiV
Do you think a jailbroken 1.1.1 phone (but not unlocked) will be able to upgrade to a new firmware that allows this?
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Originally Posted by scolbert
I believe Apple intends to charge for these apps, and stage only approved apps on their site.
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Originally Posted by mjohns2
Now I wonder if this was the plan all along or did the bad press make Apple give in.
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Originally Posted by coomac
So apple finally woke up and smelled the coffee. The fact that they're announcing this now and pushing it out next year just shows they had no intention of allowing 3rd party apps. They just recently started working on an sdk because of all the bad press they've gotten... and let's not forget the new nokia ads. Can't allow that shiny apple reputation to get tarnished any more than it already is. Better late than never I suppose.
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Originally Posted by cowboy1964
Unless Apple is going to work out some kind of revenue sharing I don't see how anyone besides Apple would develop any apps then.
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Originally Posted by BeyondTheTech
Don't be so naive. Apple "cares" because of all the bad flak they've been getting as being so close-minded about their device and that it would possibly affect their bottom line and their 10-million target by the end of 2008. They finally caved into the pressures of all the other manufacturers having the upper hand by being developer-friendly.
Think about it. What about that firm stance of "no SDK required" and "develop web apps" two announcements ago? They wouldn't have backpedaled so much had it not been for articles such as "The Best Mobile Development Platform for Hobbyist Programmer" where the iPhone is immediately dismissed, and MSNBC's "iRegret" article, not to mention the countless other blogs and discussions finally going mainstream. The more it seeps from the blogs into the press, it's obvious that buyers are going from an "ooh, I want it now" to "well, let me think about it" and that has obviously affected sales.... |
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Originally Posted by flyingdutchman
I disagree. Apple usually thinks way in advance. Likely they had this decided all along, but could not spare the man power due to Leopard. Plus, I think everyone agrees that iPhone was rushed to market, the difference between 1.0.x and 1.1.1 show that 1.1.1 is the software they really wanted to ship.
I highly doubt they spent the 2 or 3 years (can't remember what Jobs said) developing the phone and then all of a sudden they decide to slap together an SDK. They had this planned. **EDIT** Look at the Intel switch as an example. They had OS X running on Intel since it's creation, way before they ever made the move. Another is the Apple Stores, which according to Jobs were created to sell iPhone. They started that years before iPhone was even announced. |
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Originally Posted by flyingdutchman
Plus, I think everyone agrees that iPhone was rushed to market, the difference between 1.0.x and 1.1.1 show that 1.1.1 is the software they really wanted to ship.
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Originally Posted by KDarling
Oh give me a break.
I've been around corporate software for thirty years. Apple clearly did NOT plan a public SDK all along. If they had, they would've simply announced it ahead of time, just as they pre-announced the iPhone way ahead of time... and avoided months of bad press. But now the Apple apologists will come out in force, and try to pull the usual 1984 doublespeak history swap. |
Get your facts right. They HAD to announce the iPhone early as it was about to go the the FCC for cert and they would no longer be able to keep it under wraps. Who is apologizing for anyone? I have been saying Apple would release an SDK for months, sometime after Leopard was released. They are now announcing the SDK almost as far in advance as they announced the iPhone. Stop your trolling.
all the other carriers should just give up now.
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Originally Posted by JerryNY
They HAD to announce the iPhone early as it was about to go the the FCC for cert and they would no longer be able to keep it under wraps.
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| Who is apologizing for anyone? I have been saying Apple would release an SDK for months, sometime after Leopard was released. They are now announcing the SDK almost as far in advance as they announced the iPhone. Stop your trolling. |
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Originally Posted by KDarling
Oh give me a break.
I've been around corporate software for thirty years. Apple clearly did NOT plan a public SDK all along. |
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Originally Posted by harveybirdman
Meh. Why do I suspect that this digital signature "protection" will end up also "protecting" us from anything that might cut into their bottom line?
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Originally Posted by KDarling
No, that's incorrect. I've done FCC certs and you can hide it right up to the last minute, if you want to. But instead Jobs felt the need to pre-announce the phone for a bunch of reasons, including giving people enough warning not to renew their contracts with non-ATT carriers.
And I'm countering by saying that I don't think there would be an SDK without public pressure. But you're right, I shouldn't say "apologists", if that's inflammatory. |
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Originally Posted by KeanosMagicHat
We'll open it up when WE want to and even then only to approved developers so we get a share of the revenue.
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Originally Posted by Aurora
Originally Posted by ViperrepiV
Do you think a jailbroken 1.1.1 phone (but not unlocked) will be able to upgrade to a new firmware that allows this? Asking questions like yours this early in the game is pointless. No one knows. |
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Originally Posted by aristoBrat
How did you get that out of requiring digital signatures to track back where applications came from?
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Originally Posted by KeanosMagicHat
No I am suggesting that to become an approved software developer you can guarantee that at the very least there will be some kind of fee.
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Originally Posted by dupontdupont
Does this mean that I can delete just one entry of a phone call or will i still have to delete all.
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Originally Posted by LoganKI
iTunes app store here we come!!!
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Originally Posted by LoganKI
iTunes app store here we come!!!
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Originally Posted by KeanosMagicHat
No I am suggesting that to become an approved software developer you can guarantee that at the very least there will be some kind of fee or, if this new Apple think they can get away with it, a revenue sharing agreement like they have with the mobile (cell) operators.
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Originally Posted by jzderf
If they charge for these apps.....ugh
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Originally Posted by Shard
Oh dear lord yes.
Arrogance like this annoys me about Apple. Also, february? Sheesh. |
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Originally Posted by flyingdutchman
I highly doubt they spent the 2 or 3 years (can't remember what Jobs said) developing the phone and then all of a sudden they decide to slap together an SDK. They had this planned.
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Originally Posted by flyingdutchman
**EDIT** Look at the Intel switch as an example. They had OS X running on Intel since it's creation, way before they ever made the move. Another is the Apple Stores, which according to Jobs were created to sell iPhone. They started that years before iPhone was even announced.
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Originally Posted by bryanc
thats just dumb if they do, they have enough of our money already! hah!!!
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Originally Posted by msk
of course they'll charge for some apps, they charge $.99 (or whatever it is) to make a ringtone out of a song you already own. apple will probably charge the developers a royalty or something so that developers can sell their apps through the apple site.
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Originally Posted by coomac
One thing I always respected about apple is if they announce it, it's usually ready to ship/download within the day or the week (not including behemoth projects like the OS of course and the iphone for obvious reasons). If the sdk was planned the entire time, the announcement today would be saying the sdk is available for devs, not that it's coming in 4.5 months. SDKs are not operating systems... they don't take years to put together. Heck they already have SDKs for OSX on the pc which can probably be stripped and tweaked for the phone. Maybe they started from scratch, but it's obvious they just started working on it.
It's highly coincidental that they started on an sdk after they got a lot of dissatisfied customers... and after nokia put pressure on them. Yeah... coincidences don't happen in the business world. Besides, they had several chances to announce an sdk in the works but never did. Example - when the phone was announced, when they revealed webapps, when the phone was hacked, when third party apps started popping up all over, when they released 1.1.1 and finally, when they reinforced their webapps feature a week ago. I'm not quite sure what you mean by they had OS X running on intel before the switch. OS X did not ship immediately with intel hardware... macintels were pushed out much later. You still can't run bootcamp/windows on pre-intel (ie ppc) hardware. And of course apple won't come out and say "gosh darn, we expanded our stores just in time. Who woulda thunk they'd be so useful in selling the iphone". Apple is nowhere near as infallible as you seem to think. They make mistakes just like every other company and they made several with the iphone which they're trying to rectify. |
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Originally Posted by KeanosMagicHat
Good point ... yet another way for Apple to get their hands on more revenue (in addition to those discussed above).... hadn't thought of the iTunes / iApps angle.
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Originally Posted by ubercool
First you carp about not having apps. Now that you have apps, you whine that you may have to pay for them. You just can't win, can you?
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Originally Posted by jzderf
Maybe because there are tons of apps out there for symbian/ppc/blackberry/etcetc which are totally free? And we expected our apple smartphone to be the same as well?
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Originally Posted by flyingdutchman
I think it is very naive to think a few thousand users that compromise a very small percentage of users had enough effect on Apple to force them to completely reverse their policy on third party apps in a matter of a couple of months.
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Originally Posted by KDarling
Then they deliberately broke third party apps (from a software standpoint this is clear) with the last update.
... This is clear to anyone with experience in the field. |
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Originally Posted by KDarling
I think it's very naive to believe Apple had the SDK planned. Jobs went through huge contortions and endured lots of silent looks trying to push web apps on developers. Then they deliberately broke third party apps (from a software standpoint this is clear) with the last update.
When he announced the SDK, you'll note that he did NOT say "oh we've had this planned for a year". Moreover, the fact that they still haven't figured out how the development efforts will be put under their control, shows they're just starting to think about the whole thing. This is clear to anyone with experience in the field. |
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This is an important tradeoff between security and openness. We want both. We're working through a way... we'll find a way to let 3rd parties write apps and still preserve security on the iPhone. But until we find that way we can't compromise the security of the phone. I've used 3rd party apps... the more you add, the more your phone crashes. No one's perfect, and we'd sure like our phone not to crash once a day. If you can just be a little more patient with us I think everyone can get what they want. |
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10:37 - Q: Have you thought about opening the iPhone to 3rd parties? Steve: "Yes, we've already done that with Web 2.0. We're looking at more intimate apps." |
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Originally Posted by BIGMERF
i am not as computer savy as the rest of you..can you explain in noob terms what this means for the common iphone owner? what will i be able to take advantage of?
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Originally Posted by KDarling
When he announced the SDK, you'll note that he did NOT say "oh we've had this planned for a year".
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Originally Posted by BIGMERF
my iphone is unhacked. explain the sdk term? and what it means to me and my iphone..3rd party apps? do you mean flash? give me other exapmles.. thanks
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Originally Posted by BIGMERF
my iphone is unhacked. explain the sdk term? and what it means to me and my iphone..3rd party apps? do you mean flash? give me other exapmles.. thanks
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Originally Posted by flyingdutchman
... I will continue to believe that a multi-billion dollar corporation with an extremely successful product had planned it from the start.
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| Another thing about the time it will take to release this. You must understand that this is a company that just finished several huge undertakings: Intel switch, Leopard, iPhone, new iPods across the board. They have not had the resources for this until now. |
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Originally Posted by Angelo921
Do you think they will charge a one time fee for the apps of a recurring monthly fee?
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Originally Posted by toomer
Yet another logic fault. Just because he didn't say it (why would he need to?) doesn't mean it didn't take place.
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Originally Posted by KDarling
and
We can't have it both ways. Either they're a multi-billion dollar corporation that is capable of supposedly amazing planning, or a multi-billion dollar corporation that failed to plan enough resources to handle the entire last year. Apparently the latter. Btw, I don't know how many resources y'all think are needed to complete an SDK. They clearly already had the majority of it done, for their own use in programming the current apps. |
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Originally Posted by KDarling
One of the many odd things I have done in the past thirty working years (besides military espionage, starting a multimedia computer company back in the 80s, and yes, writing several SDKs) is forensic engineering. I can take apart software and tell you how many people worked on the code, and where each one did. I can also tell you how many people worked on a major project. I can tell you a lot about its planning and economics. I can determine when major decisions were made. ... But for people to come up with the idea that Apple somehow always planned that they'd use a big convention to push web apps (which pissed everyone off, recall)... but not save a real SDK announcement for a similar venue... is so far fetched, it's fantastic. |
| Nokia, for example, is not allowing any applications to be loaded onto some of their newest phones unless they have a digital signature that can be traced back to a known developer. While this makes such a phone less than “totally open,” we believe it is a step in the right direction. |
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Originally Posted by KDarling
The big question is still whether or not free software will be possible. If they continue their current history, they'll say no at first... and then bend to pressure six months later. Everything depends on sales, of course. Income is clearly priority number one with the iPhone. |
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Originally Posted by flyingdutchman
And another...Of course income is priority number one! Why else would they sell it? For the good of mankind?
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Originally Posted by peestandingup
Oh lets not kiss Apple's *** too much here. If an SDK was such a big part of their master plan, they would have released it at the same time as the iPhone. Especially if we are led to believe that this phone was in development for years & years. Sorry, I dont buy it. OS X hasnt changed THAT much under the hood from Tiger to Leopard. Especially for a phone OS.
I've followed Apple for a long time now & sometimes they just do things to keep them on the back burner "just in case" (hello, project Marklar). I believe they had started to develop an SDK before launch, but didnt put many resources into it & wanted to play the "wait & see" game. If people would have been perfectly happy with web apps & hackers never cracked the phone for 3rd parties, I dont think they would have bothered with it. At least not now. And then to announce an SDK more than 4 months EARLY is something Apple almost NEVER does. I think they are just stroking us all so people dont get pissed off & leave for another phone maker. All this just days after Nokia shows off their new S60 force feedback touch interface. Hmmm. If they had it planned all along, they would have told us back when the iPhone was first announced. And they sure as hell wouldnt have told all the developers at WWDC that web apps were all they were getting. The whole iPhone thing has been a pretty big blunder, at least the way it has all been executed by Apple. Seriously, just look back whats happened in just a few months since this phones been out. Its clear they are playing it by ear. Rightfully so, its all new business to them. But still, that sucks for the early adopters because they are essentially guinea pigs. |
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Originally Posted by flyingdutchman
And another...Of course income is priority number one! Why else would they sell it? For the good of mankind?
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Originally Posted by KDarling
So a followup question is: are a lot of iPhone owners likely to pay for apps, as they do for music? Or will any kind of charge lead to a continuation of jailbreak attempts, partially defeating the idea of controlled installation?
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Originally Posted by KDarling
Since the topic is whether or not they'll charge for allowing and/or distributing third party software, then I assume your question is:
What's a reason for Apple to not charge a programmer/user fee for software downloads from third parties? To get more apps and thus sell more phones, of course. However, the argument has been made that the only quality apps for phones, are ones that cost. Okay, I know I've paid for good ones myself. So a followup question is: are a lot of iPhone owners likely to pay for apps, as they do for music? Or will any kind of charge lead to a continuation of jailbreak attempts, partially defeating the idea of controlled installation? |
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Originally Posted by flyingdutchman
And I don't think most iPhone owners are interested in 3rd party software, free or not.
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Originally Posted by JerryNY
I would say iPhone owners are more likely to pay for stuff than just about any other cell phone user. Remember iPhone means iTunes. They already have your credit card and have an account set up for you. Obviously price is a consideration but how many times have you come across an impulse purchase online on some site and the moment you think of buying it you just get lazy and decide you don't want to fill out the account info.
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Originally Posted by Angelo921
Do you think they will charge a one time fee for the apps of a recurring monthly fee?
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Originally Posted by KDarling
I'm also a little surprised that none of the bloggers or posters caught the subtle irony in Jobs' mention of Nokia's "open" software:
That was a direct dig at Nokia's "We believe in open development" anti-iPhone campaign. It wasn't praise, as so many reporters commented. |
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Originally Posted by bitslap47
Crap... I was going to release a free version of a Sirius Radio application for the iPhone and Touch... but if you guys are going to insist on paying for stuff... I'll just %$*& can the project.
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