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Originally Posted by prime_minister
I agree that our prices are high but customers know that in a COR location they are (hopefully) getting full service. That means they know they are getting a phone that meets their needs, how to use its features and have confidence with the 30 day test window.
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Originally Posted by cingman66
As an AT&T Agent, I appreciate your view as a customer, and totally agree with it. Unfortunately, AT&T could care less. They are all about the sale, no matter where it comes from. Service afterwards is luck of the draw for the customer. And this is all predicated on how they compensate the different retail channels. My only suggestion is to buy from one source (preferably a store) and stick with it. No doubt you will get better deals and service over time if you are a loyal customer to ONE store. I say this very confidently because I know how I (and every other rep I know) treat our regular customers. Reps are much more willing to bend over backwards with better service or lower prices if they know you. Since AT&T pays us to SELL phones (not service them), one can see how customers would not get the same service at a store where the phone was not purchased. I'm not saying this system is perfect (far from it), but it is what it is...we get paid to SELL.
And for those who will chime in with "treat each customer the same, because you never know if someone else's customer will become your customer down the road," or some other philosophical crap, let me tell you this--those customers are way too few and far between. I have helped MANY customers who didn't originally buy from me, and very rarely do they change their buying habits. Once a cheap-o, always a cheap-o...and if the internet pricing is lower, they will go there every time. Sadly, I think the only true way to deter customers from continuing to jeopardize our jobs by buying online is to make them pay for their poor choice--give them no help whatsoever and direct them back to the website or customer care, each and every time. Why should we perpetuate our own demise by continuing to serve these customers, knowing that 90% of them will ALWAYS buy online, no matter how helpful we are? I know this sounds harsh and like I don't care about customers, but we need to make a stand. I am the most helpful person in the world--for MY customers. I am not so helpful for YOUR customers. It would be different if I saw a change...meaning someone actually coming back after I helped them instead of continuing to buy online...but I have only seen this happen a handful of times, so I pretty much have given up trying. Until AT&T changes the compensation structure (by making phone prices universal so that online and in store prices are the same) this will continue to be a problem for customers and sales reps alike. I think, given the choice, customers would overwhelmingly rather go to a store than shop online--assuming the price was the same. Does AT&T REALLY think that if they raised online pricing to match store pricing that all of the sudden people would stop signing up and go to Verizon? They must...why else would such a detrimental pricing policy be in effect? |
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Originally Posted by blackengaard
Cingman, surprisingly you bring up some very good points.
I actually kinda understand why now. However, I don't think many customers are aware that the reps in-store would be willing to help them (in your case) if the customer bought from the store. I could argue saying that I can't be sure that the rep that I bought my phone from will be there when I need him/her. I think maybe the reason why some consumers, like me, can't justify paying the higher price point instore than going online is because I don't want to rely on customer service instore because frankly, I see different people everytime I go in. I say this because along with having lower price ranges on phones online, I don't believe you can get mail-in rebates when you buy in-store because the rebates say purchased online only, at wireless.att.com. Just my two cents. We've all got our points, but I realize where you're coming from and your point of view. |
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Originally Posted by kokeezy
Im not sure I understand what your saying here. You say you dont want to rely on customer service in the store, but yet you complained in your earlier post about not being able to get customer service in the store?
Maybe you prefer to go through customer service over the phone or on the computer, but 99% of customers will disagree with you. Them purchasing the phones on the internet does 2 things for them, they probably get cheaper deals, and they can only deal with the Internet or CS for the most part. I tell all my customers when their in my store, they may go onto the internet and find cheaper phones, but guess what, if you purchase a phone on the internet, you have to deal with them if theirs a problem. If you want to activate it or copy your Phone #s over, $25. So that $30 bucks you get off on the Internet may not be worth it. Sell our service. Also, their are Mail in Rebates in stores. just not the Online discounts. |
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Originally Posted by blackengaard
Sorry let me clarify.
I don't get customer service instore because I purchased my cell phones through the phone, 611. And I don't feel like buying a phone in store for up to 100$ more justifies getting customer service that is not always reliable. |
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Originally Posted by blackengaard
Cingman, surprisingly you bring up some very good points.
I actually kinda understand why now. However, I don't think many customers are aware that the reps in-store would be willing to help them (in your case) if the customer bought from the store. I could argue saying that I can't be sure that the rep that I bought my phone from will be there when I need him/her. I think maybe the reason why some consumers, like me, can't justify paying the higher price point instore than going online is because I don't want to rely on customer service instore because frankly, I see different people everytime I go in. I say this because along with having lower price ranges on phones online, I don't believe you can get mail-in rebates when you buy in-store because the rebates say purchased online only, at wireless.att.com. Just my two cents. We've all got our points, but I realize where you're coming from and your point of view. |
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Originally Posted by smg1976
The other thing, getting back on topic, is, have you seen the pricing on the "packages and deals" on the company website? This is not Wirefly or Letstalk here folks, it's our own website. Yeah, a brand new Tilt for $149.99 (no MIR required), Pantech Duo for $99.99 (no MIR required), Nokia 6555 for FREE (no MIR required)! As an employee at a COR store we can match this, but I'm not going to even mention it unless they get lots of features that stick, and don't get taken off in less than 6 months.
Here's the link- http://www.wireless.att.com/cell-ph...vl=calltoaction |
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Originally Posted by blackengaard
Cingman, surprisingly you bring up some very good points.
I actually kinda understand why now. However, I don't think many customers are aware that the reps in-store would be willing to help them (in your case) if the customer bought from the store. I could argue saying that I can't be sure that the rep that I bought my phone from will be there when I need him/her. I think maybe the reason why some consumers, like me, can't justify paying the higher price point instore than going online is because I don't want to rely on customer service instore because frankly, I see different people everytime I go in. I say this because along with having lower price ranges on phones online, I don't believe you can get mail-in rebates when you buy in-store because the rebates say purchased online only, at wireless.att.com. Just my two cents. We've all got our points, but I realize where you're coming from and your point of view. |
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Originally Posted by smg1976
So why then aren't you asking for the store you visit to match the price on the telesales, online, or any promotional mailings you get? Don't ever assume that we can't match (at COR) what you have been offered thru these sources. The phones offered aren't always necessarily sold in stores, or are refurbs, but it's worth at least asking.
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Originally Posted by colione
I don't think the prices for the devices are bad at all. I do have a problem with how the price tags are designed. Why does the price tag include the phone, memory card and bt bundle after feature discount?
The price tags are to hard to understand and I routinely carry around a price sheet so I can decipher the prices. We are sales people, put the phone prices out there and let us sell the accessories and features. If we can hardly understand the price tags, what do you think it does to customers? I try to explain it, but they think we are scamming them to buy all the extra crap instead of being up front with them. Once all that crap is taken off the price tag, the phones wouldn't look so expensive because it doesn't have all the extra accessories priced in with the phone. |
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Originally Posted by cingman66
This is also one of AT&T's more underhanded tricks. They try to force so much crap down customer's throats with this pricing strategy--they must think all customers are stupid. And apparently, most of them are, because the friends I have at COR tell me they routinely get the top price on the ticket. I don't think many customers realize they got taken until they go to another store and see that we aren't all the same. Our price tags reflect the LOWEST possible price up front, not the HIGHEST. Customers most definitely think they are being scammed once they come in and see they don't have to actually buy all the stuff they do not want just to get a phone. I have had customers tell me that the COR rep REFUSED to sell "just the phone." Not bashing COR, because they have to do what they are told, but AT&T is just despicable. Bundling all the accessories and features into the price makes us look like used car salespeople...it does nothing to serve the customer or our reputation.
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Originally Posted by smg1976
So why then aren't you asking for the store you visit to match the price on the telesales, online, or any promotional mailings you get? Don't ever assume that we can't match (at COR) what you have been offered thru these sources. The phones offered aren't always necessarily sold in stores, or are refurbs, but it's worth at least asking.
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| Once all that crap is taken off the price tag, the phones wouldn't look so expensive because it doesn't have all the extra accessories priced in with the phone. |
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Originally Posted by blackengaard
I have before.
They explained to me that they do not price match, online at their own website or any other retailer. =/ I'm not sure if it varies from store to store or from person to person. I have to check that out for myself, because last I checked (which was like a month or two ago so my information may be outdated), they had three prices on the phone: 2 year commitment, 1 year commitment, and no-commitment at the very bottom of the price tag. I'm not sure if they've changed it to include accessories and stuff, but I know I would be insanely confused as to why the store prices were sky high compared to online ones because they were bundled with accessories. |
Just IMO though.... :P|
Originally Posted by Palm2BB
I agree with the topic starter to an extent. Some of our phones are just ridiculously priced. One phone for example is the LG Shine. We have it for $99 after MIR w/ a 2 year agreement. That same phone I've found online for $120 w/o a contract. The online prices are killing our sales in stores.
And as for the prices of phones being different at different locations sucks. Not really in my case because I work for an Agent, but I mean they do take away sales from another AT&T seller. I mean i have the power to mark down prices of phones depending on what features customers add. I mean i've sold Curves, Blackjack IIs for like $50 after MIR. That will totally kill a sale from a corporate store because i don't think they budge on their prices. |

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