Lately I’ve been trying to get my hands on as many affordable phones. With entry level handsets, it’s always interesting to see how many features manufacturers can cram in without over-inflating the bottom line. After all, I keep saying this but it’s worth repeating: The amount of money you have to spend on a phone that doesn’t suck keeps falling.
As this happens it will transform the industry. Companies that are too reliant on selling high-end phones but don’t have enough Brand equity will fall to the side (I’m thinking Sony and HTC) while those who understand how to thrive in a low margin environment (those who know how to squeeze water out of the proverbial rock) will thrive.
Motorola and their relatively powerful brand have been making splashes on the wallet friendly end of the market with their Moto G and E. Other powerful players in this space in North America include ZTE, Huawei and Alcatel which are all seeing their market share grow at Samsung and their high-end Galaxy line’s expense.
Then there are other players who are posed to take advantage of the shifting market like Blu. I’ll be honest, I’ve never heard of Blu until someone mentioned them in the comments of one of my phone reviews. I decided to check them out and asked them to send me something cheap and cheerful to try.
They sent me the $149 Studio 5.0C HD
and the $119 Studio C Mini
which are both available from Amazon. They were described to me as Motorola Moto G and Moto E killers. Let’s check them out: