I've ranted before about the sorry state of mobile wallets in Canada
. It's a bit pathetic that the overwhelming majority of mobile transactions on this continent occur not through a standardized NFC tap-and-pay system, but instead a Starbucks app
While the future of tap-and-pay languishes in the hands of carriers and credit card companies, Toronto-based startup SmoothPay
is attempting something pretty cleveróto make a Starbucks-like app that you can use anywhere.
I read about SmoothPay just yesterday in a feature on blogTO
; the comparisons to Starbucks are theirs, not mine:
We haven't seen anyone doing what we are doing here in Canada. There are many payment companies and many loyalty companies, but no one that effectively combines both (except for Starbucks, but they aren't really our competitor). Mobile apps like theirs are actually great for us since it helps consumers become accustomed to using their phone to pay. If you know how to use the Starbucks app you use regularly, you'll know how to use SmoothPay.
I myself have never used the Starbucks app, but yesterday I tried out SmoothPay at Red Eye Espresso
in downtown Toronto.