The idea that the market can bear a third successful smartphone OS has been bandied about a fair bit, but the source is not often cited. It was Verizon CEO Lowell McAdam who, way back in September of 2011
, introduced this idea to tech bloggers who, in turn, picked up and ran with it.
The direct quote:
"The carriers are beginning to coalesce around the need for a third ecosystem... Over the next 12 months I think it will coalesce and you will start to see one emerge as a legitimate third ecosystem."
At that time the race for third was between BlackBerry and Windows Phone; two years later this still looks to be the case, albeit with a few new contenders at least.
In my short time here as a front-page blogger I've had the opportunity to spend some quality time with at least three of the third-place contenders — BlackBerry (in its latest incarnation
), Firefox OS
and Windows Mobile
. The somewhat ambitious goal for today is to crown a winner.