The other day while rummaging through a drawer I came across a pair of bright red USB cables and thought to myself: "What a shame about OnePlus."
Despite a controversial marketing campaign and the invite system that everyone loved to hate, their first smartphone was actually pretty good; if nothing else the OnePlus One at least showed the world that in 2014 an extra 32GB of onboard storage didn't have to cost an arm and a leg.
Then came the OnePlus 2
, which pretty much ruined the brand for Western markets—this "2016 flagship killer" (first sold in 2015) shipped with a USB-C cable that wasn't up to basic spec. It was quickly followed by the OnePlus X
, a device that no one asked for and few customers seemed to want.
But Carl Pei and company haven't thrown in the towel just yet. Their OnePlus 3 will be officially unveiled on June 14th
. And this one will at least have NFC.