Ok the main point is the person looking for the advice should be doing most of the work.
The big box retail channel does not keep their online pricing in line with the brick and mortar price, often no relation to each other at all
Dslreports.com is a great place to learn more about this very deep rabbit hole of a topic
Still showing as like $54 for me online. Or would it be cheaper in store?
Beastly long article. Just make your point to whoever in one or two sentences. It okay to do that. :)