It's a headline that every telecom operator in the world would be terrified to wake up to:
"Google Plans To Offer Wireless Services"
Sadly (for us) there's no need for them to cower in fear, at least not yet. This isn't about Project Loon
, an armada of Google-powered balloons deployed in your city to blanket it with free WiFi. It isn't even as ambitious as Google Fiber
, Mountain View's dalliance as an ISP. According to paid site The Information
(via DSL Reports
), it's decidedly more unglamorous than that:
Google is preparing to sell mobile phone plans directly to customers and manage their calls and mobile data over a cellular network, according to three people with knowledge of the plans. The new service is expected to run on Sprint and T-Mobile’s networks, two people familiar with the product say. Google is expected to reach deals to buy wholesale access to those carriers’ mobile voice and data networks, making it a mobile virtual network operator, or MVNO...
Hmm... From what I understand the U.S. MVNO market is already pretty well-served by the likes of Cricket
. But hey, more competition can only be a good thing, right?