Still catching up on notable news stories that I saved while on vacation... This post is about the future of Motorola under its new owner, Lenovo. Keep in mind that all the pieces I've assembled here are from a single source, albeit a fairly reliable one.
So apparently last week at the Consumer Electronics Show the following bombshell was dropped:
At CES today, Lenovo higher-ups announced that their company, which has owned Motorola since 2014, will be phasing out the brand name.
This was likely the worst possible news for Moto fans, as the products they've come to love over the past few years—the Moto X, Moto G and even Moto E—would be no more. On the other hand the move makes perfect sense for Moto's new owner; I despise using this term, but at the moment Lenovo has no real "brand equity" [shudder] for their mobile products in the Americas—whereas in their home market of mainland China their phones seem to be quite popular.