Yesterday morning, with much fanfare and in the presence of Toronto Mayor John Tory, it was announced that WIND Mobile—and only
WIND Mobile—was bringing cellular service to Toronto's underground transport system
The service has already been lit up at Bay, St. George and Yonge/Bloor, with the entire downtown loop set to come online within the month. You'll get a signal on subway platforms, though, because service in the underground tunnels is, at present, cost-prohibitive and too useful for riders.
It was a major PR victory for WIND; its CEO was not only crowing about the carrier's one-year exclusive, but had the chutzpah to say that the Big Three were welcome to negotiate a TTC roaming deal during that exclusive
. But I'm going to call this thing out for what it is—a net neutrality disaster, or whatever you'd call the wireless equivalent.
What would the reaction have been were it Bell, Rogers or TELUS who announced exclusive dibs on Toronto subway platforms?