I remember during my first visit to Japan in 2001 wandering through a kitschy shop in Tokyo dumbfounded by what I saw—here in the land of the world's first successful mobile Internet service I was surrounded on all sides by discarded Motorola merch from the 1980s. T-shirts, coffee mugs, Frisbees... all adorned with that instantly-recognizable stylized "M
". And this was years before the RAZR ever saw the light of day.
I believe that marketing people call this "brand equity".
So it's probably little wonder that Lenovo, Moto's new owner, would capitalize on that brand equity and offer Motorola handsets in their home market of mainland China. That's the story making the rounds in the tech blogs this week, including GizChina
, Android Police
and The Verge
But what if the reverse were true? What if Lenovo smartphones, tuned for LTE data in the Americas, were available for purchase here? Were that the case I might well be the proud owner of a VIBE X2
, pictured above.