Published on 07-27-2012 01:23 PM
While Android tablets have been around for 2 years now, none has really been able to capture consumerís interest. The Galaxy Tab 10.1 gets a lot of media coverage but itís usually for the wrong reasons. The Asus Transformer Prime was an anticipated device but it was priced too high to generate much interest outside of early adopters. Really, while people are buying Android tablets, it often feels like the platform has no momentum. It feels like the only reason a regular person would buy an Android tablet is because itís cheaper than an iPad.
Itís quite different from the phone side where Samsungís Galaxy line has become a poster child for Androidís success.
What Android really needs is tablet to help it stand out. Android needs a hero device thatís cheap, and has wide appeal, to help give the Android tablet ecosystem a much needed, kick-in-the-pants.
The most interesting thing about the Nexus 7 is that the 8GB model is $199 (the 16GB model is $259 CAN) which includes a $25 credit to the Google Play store. While $199 tablets are nothing new (Blackberry Playbook, Kindle Fire, etc) what makes the Nexus 7 special is its hardware. Itís a substantial step-up. Not only does it ship with a quad-core Nvidia Tegra 3 processor, but it also has a higher resolution 7Ē 1280x800 IPS display, 1GB of RAM, 4325mAh battery and either 8 or 16GB of storage. Aside from the lack of a rear facing camera, missing microSDHC slot, and maybe an IR blaster, on paper, the Nexus 7 doesnít make any hardware compromises.