
Originally Posted by
JP Whoregan
It's not like I'm trying to claim credit for anything, it's just that treating people right will keep them coming back to you, and keep them out of the store down the street. Ours is probably the MOST COMPETITIVE INDUSTRY in the world.
Alot of the people in the normal forum see some of my more blunt and more brash comments, and then think that I treat all of my customers like crap. Of course, that is not the case. I'm like the "Dr. House" of cellphones (I love that show lol). I tell my customers that they may not like the options I'm going to give them, but I will at least give them options, and make sure they get the best deal they can at any given time in their contract. I wear a Verizon polo shirt, Columbia cargo khakis and my New Balance sneakers to work (I have a bad back). Very laidback attitude in my store, no pretentiousness, and my customers actually appreciate the "no pressure" atmosphere in my store. But at the same time, I understand that my sign is 65% "Verizon Wireless", and 35% "Wireless Zone". I try very hard to make sure that a) my customers remain satisfied with Verizon Wireless and b) they know they've shopped at *my* Wireless Zone store, which my family owns and operates (this is why there is no pressure; nobody is on commission in my store, because the whole family already has a vested interest in the success of the store).
I think it's funny that alot of indirects will actually "hide" behind the Verizon name, and try to fake people into thinking they are at a "corporate" Verizon store. I do the opposite. I WANT PEOPLE TO KNOW that the level of service they are getting, with free "Blackberry 101" classes, home delivery of phones to people who can't get into the store during business hours, free phonebook/picture/video/ringtone swaps with EVERY purchase, free coffee and donuts in the morning, Capri Sun drinks for their kids while they wait, and the "we don't believe in sign-in sheets" attitude,....that these things are things that I do in "my Wireless Zone store."
If I ever pissed anyone off (without good reason, i.e. - they come in with some ridiculous demand), they can call a 1-800 number for my franchise, and if I've legitimately ripped them off or screwed them, the franchise will make it right for the customer, AT MY EXPENSE. In other words, if somebody called the 800 number and said I wouldn't accept their return within 30 days, corporate Wireless Zone would accept their return, send them out the new phone that they wanted, and then BILL MY STORE for the transaction. With this system, I've only had ONE CUSTOMER call to complain about my store (I've sold 1200 phones in the 8 months I've been open, if that gives an idea), and her issue was resolved immediately.
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