Suggestions for WIND Mobile

[Westend]

There are many reward programs out in the industries (Best Buy Rewards, Aero Plan, Air Miles, etc.) that consumers are involved in. As consumers, we earn points through these programs already, so there is potential for Wind to subsidise their handsets through this programs that third party companies have. Consumers already have many points and plans in place with these third parties, and have many points which they do not use; it would be a great opportunity for Wind to piggy-back on these programs for their Customers.

[potentpotable]

How about a referral program -- $5 off your bill for three months every time you refer someone to join?

[kEiThZ]

There are many reward programs out in the industries (Best Buy Rewards, Aero Plan, Air Miles, etc.) that consumers are involved in. As consumers, we earn points through these programs already, so there is potential for Wind to subsidise their handsets through this programs that third party companies have. Consumers already have many points and plans in place with these third parties, and have many points which they do not use; it would be a great opportunity for Wind to piggy-back on these programs for their Customers.

+1

Would love it if they hooked up with Aeroplan or Air Miles.

[kEiThZ]

How about a referral program -- $5 off your bill for three months every time you refer someone to join?

I think it's good for a short promo. ie. 3 months for every city they launch in. Once they go national, it'll just be a waste of cash to get a referral when everybody knows who they are.

[LDN2012]

a plan under 50 bucks taxes in with voice, txt and data.

none of this 80+ business man.

some ppl just need a bit of everything. and i mean a BIT. not massive amounts.

I gotta agree on this one - Provide the medium usage plans as well. My plan right now is 55 tax inclusive with voice, data and text. My voice is not unlimited but it does the job.

[kEiThZ]

Simple marketing suggestion:

Go to every high school in the GTA and give free Wind phones to the 10 most popular kids. Once they realize Wind2Wind is included in the $15 plan, Wind will own the teen market. The families will follow soon after.

[ghetto_mike]

Check youtube. They have video demos of all the phones.

http://www.youtube.com/user/WindMobileCAN

thanks for the link... i was searching by phone makes and models.
with a little more research i found out it is also used by t-mobile named the "tap"

[kEiThZ]

Simple marketing suggestion:

Go to every high school in the GTA and give free Wind phones to the 10 most popular kids. Once they realize Wind2Wind is included in the $15 plan, Wind will own the teen market. The families will follow soon after.

Nobody..........?

[ghetto_mike]

Nobody..........?

sounds like a deacent marketing strategy.
now i know when i was in highschool it was all about pagers and then the 3 out of the group with the cell, and sometimes cell/pager. (got my first pager in gr 5 what do you mean you dont know who i am?...hello??...im kinda a big deal lol) also was the first to discover prepaid fido in gr 9 or 10 and then sold them for a markup...every1 thought you had to be 18 to get a phone...lol... nokia 5190 with snake was a hot seller. and the erickson with the pull out antena and the flip over only the numbers.

im sure almost every kid has a cell now however you gotta remember most are paid under their parents plans, their parents business plans, or pay as you go. if you give 10 away in each school there may not be any more market in that school...i say more like 2-5 max and make them blackberries. kids go nutts over blackberries and iphones (me 2 lol)

[kEiThZ]

Second marketing idea:

Offer the employees of your competitors YOUR employee price plan.

Nothing will destroy morale faster in the ranks of the enemy than knowing they can be treated better on the other side. That's why you always wanna treat POWs well. You want them to tell their buddies how good it is on the other side.

[ghetto_mike]

how about a free phone of equavalant value/features as your current one when you cancel your contract and port your number over to wind.

this one i like. takes some risk out of the big cancelation fee.

[kEiThZ]

how about a free phone of equavalant value/features as your current one when you cancel your contract and port your number over to wind.

this one i like. takes some risk out of the big cancelation fee.

Too expensive and too risky for Wind without a contract.

[ghetto_mike]

Too expensive and too risky for Wind without a contract.

then how about 3-6 months free when you port your number, cancel your contract, and buy a handset.
makes the cancelation fee a wash for the customer, wind only looses airtime and data, and they still get the sale of a phone and some sort of review or referal plus if the customer is happy they will keep them.

i think this is fairly reasonable.

[iinier]

^ I can see 3 months, but 6 is stretching it.

[nickpowers101]

This is gonna sound insane, but I really think Wind needs a cheap dumbphone in their lineup. The target market for such a phone would be those who sign up for the $15 plan and those who don't want a smartphone.

Example: My parents. My dad has the old City Fido. He runs a small business. He talks a lot but could not be bothered with texting. The most you'll ever get out of him is one syllable texts. My mom uses a PAYGO Bell phone simply for emergencies and to call my dad to let him know when to pick her up.

Right there are two customers ripe for the picking. My dad would get the Always Talk and my mom would get the Chat plan. And their combined bill would still be cheaper than my father's monthly Fido bill with his necessary add-ons.

The obstacle: Neither of them would want a smartphone since they don't use data or text/message much. They just want a simple easy to use handset. If they got a phone that was complicated to use they probably would not sign up.

I am sure that most of us know somebody in that boat. This is why Wind needs to offer a sub-$100 dumbphone for talk and text clients.

+1. I know of some older folk who make use of cell phones but their use is limited to the numerical keypad and the Send/End buttons. A simple, no-frills phone with a simple UI would easily serve this type of mobile user.