It's very refreshing to see a company come out onto the scene that KNOWS THEIR MARKET and doesn't aim higher just for the sake of it.
I won't be switching, but if I am ever in the market for another line (maybe for a business?) I would seriously consider signing up.
Current arsenal: iPhone 5 16GB / iPad 2 WIFI 16GB / Apple TV 2 / Slingbox Solo / Acer Aspire Z5610 touchscreen all-in-one / Acer Aspire netbook
Fallen soldiers: iPhone 4S 16GB / iPhone 4 16GB / iPhone 3G 8GB / BlackBerry Pearl 8100 / Motorola L6 SLVR / Nokia 5190, 3390, 8390, 3220 / Ericsson T18z / Mitsubishi G310 / Motorola C333 / Sony Ericsson T237