I've learned that best practice when hanging POP material for new VZW products is to let those posters sit unopened in your back room for a few weeks before hanging them... This way, you can see if we are going to be able to sell said product, whether said product will be on backorder for 3 months following launch, or whether said product will actually be viable to sell. No point in hyping up customers on stuff VZW is roadblocking you from selling.
Low price, Excellent Service, High Quality. Pick any two, but you never get all three.