Sharp China is apparently very ambitious...

[yangj08]

Chinese article here.

Summary: Sharp China has set up the headquarters of its mobile division in Wuxi. That isn't the interesting part. This is.

"希望在不久的未来超越iPhone，并成为中国市场占有率最高的品牌"

They hope to exceed the iPhone and become the marketshare leader in China.

预计2012年销售额将达80亿-100亿元，2015年达到年销售手机2000万台、销售额400亿元的目标。

Sales projection 8-10 billion RMB in 2012, target is 20 million units and 40 billion RMB by 2015.

Good luck, they're going to need it. Their low-end smartphones thus far aren't too different from everything else on the market, and they seem remarkably reluctant to port smart-keitai to China (we've got two models so far, the 003SH and the 006SH- hello? No docomo models for China other than that oddball SH7128U? No 007SH? 10xSH?).

[martindesu]

Lack of innovation. Poor software... budget only IMO.