The lack of hype is a result of the Sprint acquisition.
It happened to Boost once they were acquires by Sprint (as part of the Nextel purchase), and now it is happening to Virgin Mobile.
Prior to the Sprint acquisition, any changes (new service options or new devices) would be leaked weeks in advance.
http://news.softpedia.com/news/Virgi...9-109062.shtml
Now any changes seem to be introduced in the middle of the night. Little to no advance notice and without any build-up. billm261 is spot-on with his observation that Sprint is more concerned about their post paid product and not concerned about any prepaid success. If you are looking for prepaid service hype the only area that you might find it is with the mvno's. Both Boost Mobile and Virgin Mobile produced some great results when they were independent entities and managed to create some excitement for their product and service offerings each time they updated them.
Now, not so much.

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