It's not an allocation, they get however many they order (i.e. think they can sell). If the interest is too high the phones might be rationed though (ex. new iPhone launch), in which case a higher volume location will likely get more.
Thanks for the reply turbogeek. So say I want to p/u the GN on Friday (which I defs do), could I potentially phone my local Telus retail store tomorrow and have them order and thus hold one for me? Just to ensure I can get one because I won't be able to drop by till the early evening. Thanks again.