Skipped the SuperBowl this year as I do every year. Not even MIA flipping the bird or the $3M+ per spot ads could get me to watch. I did manage to see the ads earlier this morning on line and thought them to be amusing and managed to plant the PM seed. Certainly the best ads I've seen from the newbies so far. WIND's ads have a tendancy to try too hard, Mobilicity's always seem to be confused and I'm never sure what point they're trying to make. These PM ads are single purposed, clear, concise and humourous.