“Today the smartphone is the center of your universe,” said Branson. “And yet, nobody ever says, ‘I love my cell phone company.’ A Higher Calling will change all that. I’m very proud to be in this Virgin Mobile campaign.”
Additionally, the company has launched Virgin Mobile Live, the brand’s cultural content platform at www.virginmobilelive.com
. The site is accessible via Facebook, Web, Tumblr*and Pinterest and offers users daily original content, including streamed music, videos, photos and infographics.
Virgin Mobile will also feature weekly profiles of apps to help developers gain exposure, says The NY Times. The first app profile will be unveiled at the South by Southwest conference on Friday. VM 25, a team of 25 technology bloggers will help the company promote its contests.
Virgin has also launched its Virgin Digital Help online service in the U.S., available in the UK since 2009. Virgin Digital Help offers remote assistance over the telephone, through live and automated chat sessions, via email to its subscribers that pay $30 a month to use the service. Virgin Digital Help will diagnose and resolve any ‘digital-related’ problems remotely.