I wouldn't be so sure. AT&T's churn and postpaid adds both say they are bleeding more customers and gaining fewer customers than Verizon, the latter in large numbers. With Sprint and T-Mob both showing "eh" contract adds, people
have to go somewhere. For example:
Verizon got the iPhone in February of 2011. In quarters
before Q1 2011, AT&T had modest postpaid adds:
Q1 2010: AT&T: 512,000 Verizon: 423,000
Q2 2010: AT&T: 496,000 Verizon: 665,000
Q3 2010 AT&T: 745,000 Verizon: 584,000
Q4 2010 AT&T: 400,000 Verizon: 872,000
However, once the VeriPhone came out in Q1, 2011, this happened:
Q1 2011 AT&T: 165,000 Verizon: 906,000 (
5.5x more contract adds)
Q2 2011 AT&T: 331,000 Verizon: 1,300,000 (
3.9x more contract adds)
Q3 2011 AT&T: 319,000 Verizon: 882,000 (
2.8x more contract adds)
Q4 2011 AT&T: 717,000 Verizon: 1,200,000
Q1 2012 AT&T: 187,000 Verizon: 501,000
Further underlining my argument are the churn rates from both carriers from the same times:
Q1 2010: AT&T 1.07 Verizon: 1.07
Q2 2010: AT&T: 1.01 Verizon: 0.94
Q3 2010 AT&T: 1.01 Verizon: 1.07
Q4 2010 AT&T: 1.15 Verizon: 1.01
Q1 2011 AT&T: 1.18 Verizon: 1.01
Q2 2011 AT&T: 1.15 Verizon: 0.89
Q3 2011 AT&T: 1.15 Verizon: 0.94
Q4 2011 AT&T: 1.21 Verizon: 0.94
Q1 2012 AT&T: 1.01 Verizon: 0.96
Sure, not
all AT&T goodbyers went to Big Red, but a large portion did. Over the last 2+ years, Verizon has
far outpaced AT&T in contract adds and more recently, smartphones sales. The gap of smartphones on each carrier used to be huge, but now it is even. When the iPhone 4S came out, we saw AT&T sell 7.6 million iPhones compared to Verizon's 4.3, but this was also the time when the 3GS was dropped to $99. Simultaneously, AT&T's churn jumped from 1.15 to 1.21, and Verizon added 1,200,000 more contracts. Seeing as how AT&T
bleeds more and
signs less customers than Verizon, and that the ratio of AT&T to Verizon iPhones
is closing in on 50/50 (55/45 as of this writing), I'd say its hard to argue AT&T hasn't seen large numbers jump ship.
Smartphones make up a large portion of carrier contracts, and with Verizon outpacing AT&T so much on contract adds, we had to realize the day would come when Verizon catches AT&T. Should the "contract adds per carrier" trend continue, Verizon will be far ahead in smartphone users in no time,
especially once their LTE network is complete, thanks in part to Verizon's tremendous marketing. Expect to see part two of that
oh-so-effective "Map For That" campaign.
Bookmarks