Cellular Baby which used to be a Fido dealer is now a Wind & Mobi dealer only. This was a interesting discovery, it seemed they just rebranded this week. I am curious why they lost Fido? So we have more options for Wind now. They also rent phones for people visiting at what seems pretty good rates. I am just curious how both Wind & Mobi allowed a dealer to be both a Wind and Mobi dealer. The store I visited is the Cellular Baby on Robson Street next to London Drugs.