Doesn't matter since they keep squeezing more money out of their current customers.
Next quarter is going to be massive in customer loss.
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http://www.marketwatch.com/story/us-...k=MW_news_stmp
Postpaid ARPU (average revenue per customer) increased 5 percent to $54.00 from $51.21.
Service revenues increased 4 percent to $1,023.8 million.
Operating income increased 45 percent to $85.2 million.
Retail gross additions increased 7 percent to 273,000 from 256,000.
Postpaid churn increased to 1.6 percent from 1.4 percent.
Net loss of 34,000 retail customers, reflecting loss of 38,000 postpaid customers and gain of 4,000 prepaid customers.
"We generated increased revenues and improved profitability in the quarter," said Mary N. Dillon, U.S. Cellular president and CEO. "Our top priority remains to improve our net customer additions. We're encouraged by the increase in retail gross additions, which we attribute to improved marketing awareness, strong in-store execution and the launch of 4G LTE service in several of our markets. However, we experienced higher postpaid churn and therefore had a net loss of postpaid customers."
Someone please correct me if I'm wrong, but doesn't this make 9 consecutive quarters of net customer loss?
Doesn't matter since they keep squeezing more money out of their current customers.
Next quarter is going to be massive in customer loss.
You are correct. The big loss reasons right now are the iPhone is not available, limited phone selection and lack of LTE in more areas. By the end of the year LTE should improve and the iPhone should be here or coming soon. Not sure how many USCC will lose by then, but that could be a turn around point for them.
Motorola Electrify (Stock..for now)
HTC Desire rooted with Oxygen ROM
HTC Touch Pro 2 US Cellular with MightyROM and Android as optional boot
Your claim doesn't match the evidence. USCC is actually doing a better job adding new customers. The number of new customers was up 7%, they just did a poorer job than the prior quarters keeping Churn down. That tells me if they got an iPhone and maybe the S3 in a timely manner they would likely have their best quarter in years. It can be debated if they will have the ability to get those devices.
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But their churn was among their highest quarters yet. It is really hard to do well when your current customers are leaving you in droves.
Also, USCC needs to sign some LTE roaming agreements with AT&T pronto, or else they are going to be shooting themselves in the foot. Right now, people sign up with USCC because they have a pretty 3G coverage map with their roaming agreements. When LTE is actually on consumers' radar later this year, having a splotchy LTE map that misses all the large cities is going to be a pretty substantial problem.
I wish you people would stop harping on the iPhone. Its not going to save USCC even on the off chance they do get it. The iPhone has been out for almost 5 years, nearly everyone that wants one has one.
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You can say that but at the same time USCC's problem was NOT gaining new customers. I say again their New Customers actually increased by 7% last quarter. The problem was retention. One would therefore assume that if their devices were more competitive that would HELP improve Churn. Improve Churn and their additions are already improving so that would therefore yeild them positive returns. Of course the market and economy is fluid and ever moving but that is at least likely given their current trends of increase in their new customer additions for the past two quarters but with increased Churn.
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Sorry I am new to this....I have 2 phones new from USC. I bought 2 of the Samsung 2 and I bought the extended batteries and looking for cases for them. Also I bought 2 of the Samsung S and extened batteries and looking for cases for those..can anyone lead me to someone who sells them
I honestly believe that USCC was getting new customers based mostly on their value as a carrier. With the new plans, the value of their service has gone down since their prices are more in line with the big 4. This lack of value combined with the fact that smartphones are becoming more prevalent and USCC just doesn't have any good phones in a timely manner. This was fine 2-3 years ago when people really weren't aware of what was out there, but people are wising up. Take my sister for instance, she has been on USCC with our family for years and years. She was in a Verizon store with her boyfriend awhile back and was blown away at the type of phones that are available. When she got home she called me up and wanted to get a fancy phone, but honestly the best thing to get was the Desire. It's not a bad phone, but its low memory and sluggishness quickly generated a lot of complaints.
There is a core group of people that will stay loyal to USCC no matter what. Alternately, there is a core group of people who want better phones, and those people will leave no matter what. Can churn be reduced if USCC gets the iphone? Sure, but I think by then the damage will have been done.
USCC is most comfortable charging people in rural areas $50 a month for dumb flipphones and some voice service. Todays wireless market is changing, and USCC is not keeping up in the two most important areas that will determine the future of this industry, high end phones and a high end network.
This is just my speculation. I honestly don't know what USCC can do to really stem the loss of customers they've been seeing. I do know what they can do to keep me, and that's to offer me 4G LTE and a great phone - neither of which are even in the plans right now. That's why I'll be leaving when my contract is up.
Everyone whom I personally know in Chicago since the one and none contract system came out with the belief plans, have purchased their phones, used their points for an upgrade, gotten another early upgrade by the time the contract was up, canceled and ported out to some prepay, sold the phones and went back to USCC as a new activation, porting their number back in after about a week. It's false churn, but it's the only way they find to "offset the high prices of USCC's CDMA coverage versus going to Cricket or T-Mobile"
I guess I'm missing something as to why someone would go through all that hassle to come back as a new activation? And how doing all of that "offsets the high prices"?
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