It's an administration fee that Rogers charges to facilitate your upgrade process. This fee is always charged and you will NOT get it waived under any circumstances. All carriers charge this fee.
Regarding the Hardware Upgrade Admin Fee $35.00, does anyone know what this is and is everyone charged this when doing a hardware upgrade?
Is there any way to avoid it?
seems kind of expensive IMO
^You must be new to the wonderful, Canadian wireless industry...welcome!
Unlocked iPhone 5, unlocked iPhone 4
Unlimited airtime, Unlimited CAN/US long distance, Unlimited SMS to CAN/US wireless numbers
2500 Call Forwarding minutes to CAN/US numbers
Google Voice for visual voice mail with message transcription, conditional greetings, unlimited messages (vs 35 message cap), remote retrieval from any PC or phone, no auto-purge after 10 days and most importantly no $7-$8 charge.
If you buy it on no contract you will still be charged the fee. If you buy it from a third party, not on your account, then you can avoid the fee. i.e. buying an iPhone for full price, contract free, directly from Apple.
^Rogers doesn't bill full price handsets to the account; therefore if paying full price in the store, the upgrade admin fee doesn't apply. (different from Fido)
That being said, MSRP is often $50-$100 (dealer dependent) higher than the month to month pricing to facilitate some profit.