@LDN2012 you are putting conditions on why the current price plans are good value. The slower data speed go hand in hand with the low perceived price value. Surely if wind was offering LTE speeds at $40, we wouldn't be having this discussion. No point in trying to price what isn't the case.
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Thanks for posting this Tendenzi some interesting ideas. I wonder how much negativity towards the newcomers comes from CS misinformation. From the start the big 3 have attacked the new networks and it's pretty much their go to response when compared on price. Heck I've had at least two different Wind representatives tell me that Mobilicity just rents their network (from Bell? I can't remember) while a Mobilicity dealer told me that Wind uses their own network!
People seem to mostly trust these employees, who are often the biggest experts they know on the topic. At least for me, Bell's network was almost as choppy as Wind's when I switched. Have wireless network problems completely disappeared on these older carriers as soon as the new players came around? I would bet that even Wind customers are quicker to blame the network for problems that might have just been accepted as inevitable, or blamed on handsets, on the older carriers.