If they are paying over $100/mo. they would save $75+ right? then the Virgin Mobile iPhone would be free in 4-5 months right? The difference in the Virgin Mobile iPhone cost minus their current iPhone cost(if they sell it) divided by their monthly savings would show how many months until it's free.
If I was an iPhone user unless I desired and had LTE coverage, this would have to be at least an option. The possibility of saving $70-$80/mo. and being able to recoup money from previous iPhone by selling it would negate any up front cost of the phone or a lock down to carrier.
This is assuming trial service is satisfactory if not then it's not an option.
$000.00 Virgin Mobile iPhone cost
$000.00 - current iPhone (sold)
--------
$000.00 divided by monthly savings $00.00 = # of months until free



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