That's an interesting speculation on what may or may not impact Verizon, but it's a blind speculation. Verizon has an army of well-compensated analysts who do nothing but sample the water in real time to measure the impacts of Verizon policies on retention/new adds and predict the resulting impacts on the market. It's a fascinating business which Verizon appears to perform more adeptly than their competition. This accounts, in part, for their ability to perpetually command some of the highest rates in the industry, while simultaneously enjoying the lowest churn in that same industry ... for almost a decade ... continuously.
Still, while Verizon's churn figure is under 1%, it represents ~1,000,000 lines. But a difference of 150,000 customers in one way or the other in that ~0.9% churn will be indistinguishable in a real sense. They probably lose more customers due to a lack of pink phones than to price policy changes like the ones coming out this month.
I'm guessing Verizon would probably need to lose a net of a couple million customers before you might see them readjust their pricing policies. And even then only if it actually hurt profitability. That's also assuming their competition doesn't follow suit and mirror Verizon's pricing, which seems to be the norm in recent times. If their competition does "match" pricing, then it's back to an even playing field and Verizon's superior coverage and solid customer support will keep them in the business of adding those new customers.
Bookmarks