Rim sold their private jet to save a billion dollars

**CANWTS** · 07-10-2012, 01:55 PM

How can RIM get back to where they once were? Any insights? The floor is open!

**Mann Incognito** · 07-10-2012, 02:29 PM

They're already a third of the way through their cost cutting measures in a ridiculously short period of time, everything I heard today has been very encouraging.

As to the AGM, it was pretty hopeful. The shareholders, activist blocs included, expressed a surprising show of confidence in the management today, encouraging them to keep doing what they're doing and are liking what they see so far. All the anger in the room was directed at the board for putting RIM in this hole in the first place.

I liked the Q&A at the end. Rather than get rattled at some barbs aimed right at him, Heins held his cool and answered each question with confidence and aplomb.

**elimcgrubber** · 07-10-2012, 03:07 PM

They should sell more extra stuff. Anything and everything helps.

**ansky** · 07-11-2012, 07:43 AM

RIM has a major problem in brand recognition right now. I think part of any major change that takes place will require getting rid of the "Blackberry" name. Blackberry has become synonymous with "old" and "outdated". They need a cutting edge product to change the marketplace and gain a strong following (like Apple) with younger consumers that buy new phones often. Apple's brand recognition is so strong that they could come out with a toaster and people will be lining up outside the store to buy one. Slap an Apple logo on anything and people will buy it. Somehow RIM needs to get to that point, but it may already be too late.

**CANWTS** · 07-11-2012, 09:21 AM

Indeed. BlackBerry really needs to find a spokes person or campaign to move the business forward. Akin to how apple introduced the Mac Guy, RIM needs to improve its PR on across all boards with a brand identity that is Young Professional.

**Steve Adams** · 07-11-2012, 10:29 AM

Originally Posted by CANWTS

Indeed. BlackBerry really needs to find a spokes person or campaign to move the business forward. Akin to how apple introduced the Mac Guy, RIM needs to improve its PR on across all boards with a brand identity that is Young Professional.

Pay me enough and i will do it. and tell them what to build and why. ha ha.

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**i0wnj00** · 07-13-2012, 04:59 PM

RIM needs products that "wow" people like Android and Apple does. The only reason why Android and Apple are both doing so very well is because people (both business and average consumers) think these devices have a "wow" factor in them. RIM is losing their lead because they had nothing to show, they tried and failed with the Storm and their OS is bland and boring.

If you look at the Pearl and Curve, they were both designed for the average consumer. Both products didn't really do much increase the appeal to RIM products. In the end, they need devices which people will want to buy over and over.

A PR team doesn't mean squat if they have nothing to gloat for.
The various Android manufacturers (mainly HTC and Samsung) and Apple have products for their PR teams to gloss over and spin for. RIM? The same old Blackberry and OS design they had for almost a decade. No amount of gloss or spin will change the obvious issues with RIM products.

**Steve Adams** · 07-13-2012, 05:14 PM

Originally Posted by i0wnj00

RIM needs products that "wow" people like Android and Apple does. The only reason why Android and Apple are both doing so very well is because people (both business and average consumers) think these devices have a "wow" factor in them. RIM is losing their lead because they had nothing to show, they tried and failed with the Storm and their OS is bland and boring.

If you look at the Pearl and Curve, they were both designed for the average consumer. Both products didn't really do much increase the appeal to RIM products. In the end, they need devices which people will want to buy over and over.

A PR team doesn't mean squat if they have nothing to gloat for.
The various Android manufacturers (mainly HTC and Samsung) and Apple have products for their PR teams to gloss over and spin for. RIM? The same old Blackberry and OS design they had for almost a decade. No amount of gloss or spin will change the obvious issues with RIM products.

If the bold 9900 had a better os it would be a wow device. i love it but its hampered by a so so os.

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**i0wnj00** · 07-13-2012, 05:20 PM

Maybe or maybe not.
The BB Bold isn't the device everybody is talking about, even though IMO it's the best BB lineup. Everybody is either talking about the Samsung Galaxy III or the iPhone 5. We'll get back to the Bolds when the buzz is there, but for now it's just another rehash of the same old thing.

**Steve Adams** · 07-14-2012, 05:43 AM

Originally Posted by i0wnj00

Maybe or maybe not.
The BB Bold isn't the device everybody is talking about, even though IMO it's the best BB lineup. Everybody is either talking about the Samsung Galaxy III or the iPhone 5. We'll get back to the Bolds when the buzz is there, but for now it's just another rehash of the same old thing.

Just because its not made by apple. And because its software is boring. The device is solid and professionals would love it, but its lacking things like total voice control like my s2x.

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**Steve Adams** · 07-14-2012, 05:07 PM

Originally Posted by i0wnj00

Maybe or maybe not.
The BB Bold isn't the device everybody is talking about, even though IMO it's the best BB lineup. Everybody is either talking about the Samsung Galaxy III or the iPhone 5. We'll get back to the Bolds when the buzz is there, but for now it's just another rehash of the same old thing.

Oh, on the hardware side of the bold, nice glass screen, aluminum and carbon fiber. Built very nice better than anything they released before. The playbook is a nice peivce of hardware
Too.

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**DubDub** · 07-14-2012, 09:54 PM

Rim needs to clearly define their target market and then define their ideal customer. I don't think they have done that yet as they are trying to be all things to all segments. Not gonna work at all.

**Steve Adams** · 07-15-2012, 09:20 AM

Originally Posted by DubDub

Rim needs to clearly define their target market and then define their ideal customer. I don't think they have done that yet as they are trying to be all things to all segments. Not gonna work at all.

I agree. i would go after rims bread and butter the business market and focus on that. come out with great enterprise devices that serve that market and they will suceed.

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**d4kc9** · 07-15-2012, 08:00 PM

Originally Posted by DubDub

Rim needs to clearly define their target market and then define their ideal customer. I don't think they have done that yet as they are trying to be all things to all segments. Not gonna work at all.

absolutely, I hope they can make it through the coming months as it's not looking good. I hope share holders can hold on a bit longer, recovery is a long road.