I agree with those who say the service is reasonably priced. Sure, everyone would love it even more if the price went lower and we will never be completely satisfied on cost until it becomes free.
The real deal killer is the horrible service, followed by non existent customer service when something goes wrong. From my experiences, it appears to be a mix of inadequately trained staff being thrown in the path of irate customers and the lack of empowerment of front line staff to take actions to deal with issues. Consequently, all front line staff can do is issue ticket numbers. Those tickets eventually end up in the round file. If only the folks in the corner offices would pull their heads out of their ar$e$ and come to the realization that churn affects more than the customers that leave.
As for the iPhone, I would say be careful what you ask for. The hardware cost is so high that invariably subsidies are required to get people to buy them. Everyone pays for those subsidies, even the folks who do get a iPhone. I believe the wintab already adds substantially to the monthly plan cost. I bet if that if wintab was eliminated, wind could literally compete step for step with Mobilicity's sales.