Service plans last thirty days. According to Straight Talk's Terms and Conditions all unlimited service plans are added to your Reserve to be applied on your Service End Date. The All You Need Service Plan prompt you to whether you want them added immediately or added to the Reserve.
(3) Straight Talk Reserve: With Straight Talk Reserve, you may purchase and add Straight Talk Service Plans and Service Cards to your Straight Talk Reserve to be automatically applied on your Service End Date. You may access the Service Plans and Service Cards in your Straight Talk Reserve at any time through “My Account.” All Unlimited Service Plans and Cards you redeem are automatically added to your Straight Talk Reserve to be applied at your Service End Date. When purchasing and redeeming an All You Need Plan Service Card, customers will be prompted to elect either to apply the Service Plan or Card at that time or at their Service End Date. With Straight Talk Reserve, if you decide you might need a Service Plan or Service Card prior to your Service End Date, you can visit “My Account” to apply a Service Plan or Service Card or otherwise manage your Service Plans and Service Cards in Reserve. If you are an Auto-Refill customer and have decided to add a Service Plan or Service Card to your Straight Talk Reserve, the Plan or Card in Reserve will take precedence over the Auto Refill and it will be applied before an Auto Refill purchase is processed.