I heard another agent say that some of his customers are being called directly by Apple in order to push their payment plans for the new iPhone launch. Has anyone witnessed this?

Doesn't feel much like Apple's style to cold call customers but I suppose anything is possible. I was wondering if it was actually Apple or a third-party retailer that's found an angle to exploit.

If it's true, it means that Apple is aggressively trying to cut out the carriers.