The activation fee makes sense to me as a customer, they use lots of resources to bring in new customers. To look at the actual numbers, see the dollar amount AT&T uses to lure in new customers versus keeping customers. They have to make that back somehow, besides that..now I'm not as keen on the technical aspects...but I'm sure it costs something to activate a phone, hence "activation" fee. Upgrading is half that but then you are essentially activating a whole new phone, they're just cutting you a break. As for the restoral fee, I ended up having to pay that once and I tell you what, I was never late on my bill again. The sponsorship fee I kind of understand, I mean they have so much FAN fraud they have to stop it but I think with proper auditing they can put an end to that instead of charging people to get a discount. Now as for getting an award AT&T definitely needs to step up their game when it comes to service, both the cellular service and training customer service a bit better (no offense, customer service rep here!), but complaining about fees is just silly. EVERY company has fees, if you don't pay your cable bill and it's shut off, you pay a fee to get it cut back on, same with water, electricity, whatever. Why should cellular service be special?
Former Customer Service Rep
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