I came in here to post about that too. My guess is with Mobilicity's F&F plan, Rogers' losses will be even more for Q4. That's when I left them![]()
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I came in here to post about that too. My guess is with Mobilicity's F&F plan, Rogers' losses will be even more for Q4. That's when I left them![]()
I'm glad I dumped my Rogers shares a few years ago. Wouldn't want to be holding onto it now.
Interesting article in the Globe and Mail. Lower profit and higher churn. Also mentioned the impacts of Chat-r. I'd be curious to see how Telus and Bell compare to Rogers this past quarter.
http://www.theglobeandmail.com/globe...rticle1772824/
Wow! 529,000 new or upgraded smart phones in the 3 month period ending Sept 30th at a cost of $341,000, 000. It mentions the new iphone 4 special offer ending Sept 30th but does not separate them out from Blackberry or Android devices, average cost per phone that Rogers assigned to that is $644 per phone which seems a lot or maybe I am reading it wrong or there are other costs thrown into that number of "Cost of equipment sales".
Other interesting figure is the ARPU (average monthly revenue per user) of $74 per month. Hmm maybe I need to speak to Retentions again to get my average monthly cost of just over $100/month down closer to that.
Also the 12 mil paid to a Blue Jays player in 2009 for contract termination.....I wonder who that was?
meh, I think the stock will rebound shortly, just some jittery investors who didn't read the whole report thoroughly, there is actually quite a bit of interesting stuff in there.
http://www.thestar.com/business/comp...rogers-profits
It looks like Rogers profits down 24% in 3rd quarter due to COMPETITION. Finally!
Q3'07: net sub growth: +243K (ARPU: $75.15/18.15 [Post/Pre])
Q3'08: net sub growth: +239K (ARPU: $78.46/18.22)
Q3'09: net sub growth: +210K (ARPU: $76.79/18.80)
Q3'10: net sub growth: +211K (ARPU: $74.98/17.10); [Alternate: +173K]
(You've heard of peak oil? Looks like 2008 was peak ARPU for Rog?!)
The above-listed net sub growth includes both Post & Pre, but a funny thing happened in that sum for '10 results, that warrants breaking them out.
Q3'07: 195/48 [Post/Pre]
Q3'08: 191/48
Q3'09: 167/43
Q3'10: 125/86
(And so the Alternate number I provided is net growth, had only the 'usual' 48K PayGo'ers joined.)
So, like ... wow ... what happened this year's q'ter to jump (double, no less) the Pre number to 86K?
Did Rog offer great-deal PayGo stuff, in order to counter the Wind etc effect, and so draw in all these PayGo types?
Thoughts, anyone?
(Never mind the continuing and increasing rate of decline in net PostPaid additions. At the rate of the most recent annual decline, in 3 more years Rog will no longer be adding Post cx's - they'll be losing them. Sha-zaam!)
'07 & '08 Results:
http://www.newswire.ca/en/releases/a.../28/c8915.html
Seasonal effects, esp the annual, mid-summer iOrgy.
Contrasting Q1 vs Q3:
Q1'07: net sub growth: +86K (ARPU: $67.64/14.76 [Post/Pre])
Q1'08: net sub growth: +68K (ARPU: $72.39/15.70)
Q1'09: net sub growth: +72K (ARPU: $72.15/15.10)
Q1'10: net sub growth: +13K (ARPU: $72.14/14.70)
Q3'07: net sub growth: +243K (ARPU: $75.15/18.15 [Post/Pre])
Q3'08: net sub growth: +239K (ARPU: $78.46/18.22)
Q3'09: net sub growth: +210K (ARPU: $76.79/18.80)
Q3'10: net sub growth: +211K (ARPU: $74.98/17.10); [Alternate: +173K]
My thoughts:
a)
Assuming that these net sub growth numbers strongly co-relate to number of calls into call centers: it's gotta be a staffing pain to have such annual, wide swings.
And partly explains why for the past few months hold times for CSR's have been really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really, really bad.
So if someone says to me: "When's the best time to call Rog" I'd probably say: "winter & spring". Seriously.
(See also: my recent thread about Ellen Roseman's column re Frusteration when dealing with Rog.)
An aside: I we can all say that Rog used to be "Canada's Most Reliable Network", but they no longer are.
Perchance, the bloom is off the rose?
b)
Funny about the swings in ARPU, too. Looks like people sign up for the iCostly every summer (spiking the ARPU) and then in quarters later the other, previously-joined and expensive iUsers drop off causing ARPU to 'valley'.
Interesting effect.
Heh, a while ago I was contemplating starting a thread about my view that Rog seems to have reduced itself (whoring itself, if you will) to offering the same, ultra-cheap $35/$50-esque unlimited plans (albeit it via only RET at this time) as all the new, punk-arsed entrants.
And then asking: what could have driven Rog to lower itself to such depths?
To counter Wind they launched Chatr (and presumably would have preferred to leave the pricing of Rog brand 'unlowered' to Wind's levels).
Yet they didn't.
The august, previously "Canada's Most Reliable Network", Rog has blinked.
So my read on merely the implementation of $35/$50 by Rog is that the new entrants are deeply cutting into Rog's cx-base. Like, severely.
Launching Chatr wasn't anywhere near enough.
Heh. And good.
Rog was sure gettin' fat & lazy. (Or at least its shareholders were.)
Vive le cx!
So treating your customers like **** is a bad business model. Huh! Who'd a thought....
Source please. Mobi are a private firm and don't release subscriber numbers. Rate of subscriber growth is more relevant anyway.
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