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Not 100% sure on this but I think—rather, I thinq—that the additional branding speaks to the phone's compatibility with LG's growing catalog of smart appliances. Still a terrible name, though.

The new G7 does have a couple of neat tricks up its sleeve, however. Its derivative notch (LG calls it their "new second screen") can be hidden via software, or made to stand out even more with user-selectable custom backgrounds. Perhaps a more practical trick is that the phone uses its internal cavity as a speaker chamber, producing louder audio with bass that will apparently rumble in your hands. LG calls this Boombox Speaker—not speakers, because there's only one.

Some additional specs:

6.1 inch 3120 x 1440 pixel (QHD+) LCD display
18:9 aspect ratio; 19.5:9 with notch
Qualcomm Snapdragon 845 Processor
4 GB RAM / 64 GB storage + microSD
16 MP OIS + 16 MP super wide angle rear cameras
8 MP wide angle selfie cam
Quad DAC with 32 bit HiFi audio
3.5 mm headphone jack (!)
3,000 mAh battery with Quick Charge 3.0
Android 8.0 Oreo
Colours: Platinum Grey, Aurora Black

The G7 will be available in Korea Mid-May, and sometime in June for the U.S. and Canada. Pricing has yet to be confirmed.

Sources: LG Canada, Mobile Syrup, TechRadar