I don't see that Apple disrupted the cell phone industry. I've never found their phones compelling. They didn't invent the touch screen or the app market, but they did improve it a lot. Other companies "disrupted" the industry at least as much making improvements with the nice usable large screens, cell radios, Android features still being copied by IOS, and lots of other features.
Now, the Watch? That might well be disruptive. Especially if they change it so it works with most phones. Unlike with cell phones, the Apple Watch is truly running away with the sector.
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