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Thread: Sprint sues AT&T over 5G branding

  1. #1
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    Sprint sues AT&T over 5G branding

    Feb 8 (Reuters) - Sprint Corp ( S ) sued AT&T Inc ( T ) late on Thursday, saying it is misleading consumers into believing that they are using fifth generation wireless network, known as 5G, a technology that has not yet been widely deployed.

    AT&T ( T ) customers are seeing "5G E" logo on their mobile devices in over 400 markets. Although users are still using 4G network, AT&T ( T ) is calling it 5G Evolution, a faster version of its existing network and a first step on the road to 5G. 5G can offer data speeds up to 50 or 100 times faster than 4G networks.

    Smartphones running on both Android and Apple's iOS platforms are sporting "5G E" for AT&T ( T )
    customers, even though those phones are not equipped to support 5G.

    Sprint ( S ) said a survey showed 54 percent of AT&T's ( T ) consumers believed their "5G E" network is the same as or better than a 5G network and 43 percent believed that if they buy an AT&T ( T ) phone today, it would be capable of running on 5G.

    Last month, Sprint ( S ) said it plans to release 5G smartphones with Samsung Electronics Co Ltd ( SSNLF ) in the United States during the summer, while rival Verizon Communications Inc ( VZ ) in December also disclosed similar plans for the first half of 2019.

    AT&T ( T ) did not immediately respond to a request for comment. (Reporting by Akanksha Rana in Bengaluru; Editing by Shinjini Ganguli)
    Donald Newcomb

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    Considering AT&T files complaint over T-Mobile's Holiday YouTube 2016 as "unsubstantiated, false, and misleading claims" in T-Mobile holiday commercial this could be a lot of fun to watch.

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    Someone stepped up.....

    But even Apple caved to ATT's request to include the 5Ge icon on both of their new 4x4 and 2x2 MIMO variants. By doing so Apple (through ATT) will be able to mislead their customer base that they have, "5G," devices before they actually do.

    ATT's statement about this: https://www.macrumors.com/2019/02/08...print-for-5ge/

    “We understand why our competitors don’t like what we are doing, but our customers love it. We introduced 5G Evolution more than two years ago, clearly defining it as an evolutionary step to standards-based 5G. 5G Evolution and the 5GE indicator simply let customers know when their device is in an area where speeds up to twice as fast as standard LTE are available. That’s what 5G Evolution is, and we are delighted to deliver it to our customers.

    We will fight this lawsuit while continuing to deploy 5G Evolution in addition to standards-based mobile 5G. Customers want and deserve to know when they are getting better speeds. Sprint will have to reconcile its arguments to the FCC that it cannot deploy a widespread 5G network without T-Mobile while simultaneously claiming in this suit to be launching ‘legitimate 5G technology imminently.’”
    “The Internet wasn’t meant to be metered in bits and bytes, so it’s insane that wireless companies are still making you buy it this way. The rate plan is dead — it’s a fossil from a time when wireless was metered by every call or text.” John Legere 1/5/2017

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    Sprint sues AT&T over 5G branding

    ...And I also have also been driving a Mercedes Benz for the last two years, I just did not yet change the Hood Emblem on my Hyundai to reflect the change.

    I like AT&T's Robust Network, but all the Carriers have their overblown Marketing.... and I appreciate Sprint challenging AT&T on this. AT&T could have named it LTE-X or something less misleading.

    AT&T has a great network. They just need to emphasize their strengths like when they were the Allover Network or when they said they had the fewest dropped calls. A better marketing campaign would be how you can drive and drive and not lose data or how their network supports First Responders.

    Maybe this whole 5Ge thing is some sort of decoy where AT&T gets lots of free publicity ahead of the real 2020 launch.

    Don't know if the government should get involved in Mobile Data Standards but they should maybe enact a Common Standard for Wireless Data Technologies and require the carriers to adhere to that in their marketing.

    Maybe at the same time they can pass a law saying all phones should work on all Carriers, Unlimited is not really Unlimited and an Installment Plan/Lease is Indeed a type of a Contract & Leases and Installment plans should allow you to return the phone to the carrier and owe nothing.


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    Last edited by techfranz; 02-09-2019 at 09:35 AM.

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    Fraudulent American carriers are trying to the the game they played many years ago, claimed 3G H+ as 4G - T-mobile and at&t

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    https://www.fiercewireless.com/wirel...id-sprint-suit

    “AT&T has employed numerous deceptive tactics to mislead consumers into believing that it currently offers a coveted and highly anticipated fifth generation wireless network, known as 5G,” Sprint said in the suit, published by Engadget. “What AT&T touts as 5G, however, is nothing more than an enhanced fourth generation Long Term Evolution wireless service, known as 4G LTE Advanced, which is offered by all other major wireless carriers.”

    Sprint argues that by making the false claim that it is offering a 5G wireless network where it offers only a 4G LTE Advanced network, AT&T is attempting to secure an unfair advantage in the saturated wireless market. “AT&T’s false and misleading statements deceive consumers into believing that AT&T now operates a 5G wireless network and, through this deception, AT&T seeks to induce consumers to purchase or renew AT&T’s services when they might otherwise have purchased Sprint’s services,” the suit alleges.

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    For this point, Sprint is doing a good job to sue bad guy!

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    A very good move by Sprint

    Sent from my Z982 using HoFo mobile app

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    Quote Originally Posted by cellphone-guy View Post
    A very good move by Sprint

    Sent from my Z982 using HoFo mobile app
    Finally, Sprint did one thing right

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