They're making money on this even at $125/mo for 5 lines, the "breakeven" point even when I worked at a cell company in college was ~$15-18/mo per line, and after the few years i worked at one, it dropped a few bucks due to bits being cheaper.
This is MaBell attempting to compete with T-Mobile, and it's so depri they're just essentially selling extra capacity on the network (where it's actually available) at a rock bottom price, likley with the hope to upsell them to a better plan for those who actually need data to work when in a congested area.
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